AWARDS
Effies Shortlist x2
Creative Circle Promo & Activation Shortlist
CREDITS
Senior Creative Jacob Grandt
Creative Director Clara Prior-Knock
Creative Nicoline Poulsen & Simon Frøsig
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44% of Denmark’s 16-25 y-old struggle mentally. That’s 30% more than it was in 2017. So we needed to create awareness about mental health and get Danish schools to celebrate the first national Mental Health Day.
I’ll repeat myself. ALMOST HALF of Denmark’s 16-25 y-old struggle with their mental health – yet you can’t see it when you look at them.
We made an abstract and invisible issue extremely real by making human-sized candles of young Danes that slowly burns down.
We turned 100 faces into one, and filled a mould with 100kg of paraffin in order to make these human-sized statues that we placed around the country. We also made an AR-version that people could blow as a symbol to help put a stop to the mental health issue.
Effies Shortlist x2
Creative Circle Promo & Activation Shortlist
Senior Creative Jacob Grandt
Creative Director Clara Prior-Knock
Creative Nicoline Poulsen & Simon Frøsig