ESSO

YOU MIGHT CHANGE

THE OPPORTUNITY

ESSO is launching a higher synergy fuel.

THE INSIGHT

Higher synergy fuel makes your car run both faster and smoother – making it more fun to drive. And potentially unlocks a new side of people.

THE SOLUTION

A few 15″ films where people who didn’t used to be petrol heads, tried the higher synergy fuel, and are now indulged in the lifestyle.

We also made a cheeky little outdoor and press piece combining fast with new.

15" SUITING UP
15" PAINT JOB
CREDITS

Creatives Jacob Grandt & Jakob Jensen

Creative Directors Ted Heath & Paul Angus

Previous slide
Next slide