Menu
Make an innovation that helps to prove just how innovative and sustainable Adnam’s is.
26% of a beer’s total carbon footprint comes from refrigeration at bars and restaurants. And with global warming threatening cold beers we need to find a sustainable way to power those fridges.
We installed urinals at Adnam’s pubs and inns that uses cheap and existing technology to convert urine into electricity that can power the fridges and reduce the CO2 footprint of the beers.
So drink, pee, power – repeat!
D&AD New Blood Wood
Lürzer’s Archive Featured
Creative Conscience Winner
Creatives Jacob Grandt & Jakob Jensen
Mentor Ole Hoffmann